4. Branches of Rhetoric

Homework revision

1. Work with the document “Top 10 Historical Speeches.” Read, translate, find info, retell with intonation and emotions the best lines.

Class Work

The Three Persuasive Appeals: Logos, Ethos, and Pathos

Questions for discussion:

1. Which modes of persuasion are used today by politicians, advertisements, and public speakers?

2. Which persuasive appeal is called logical appeal, and by what is it persuading?

3. What do you know about the second persuasive appeal?

4. Which persuasive appeal is often the most effective? Why?

5. What is audience awareness, and why is it important?

How to Identify Ethos, Logos and Pathos

Questions for discussion:

What does feel even better than being right?

Thanks to whom do we use three tricks that will often get the job done?

What will you be able to do once you've mastered rhetorical devices?

What is ethos? What does it mean? Give examples.

What is pathos? What does it mean? Give examples.

What is logos? What does it mean? Give examples.

Mind map "Branches of Rhetoric (According to Aristotle) – Види красномовства"

Branches of Rhetoric (According to Aristotle)

– Види красномовства

Questions for discussion:

Who outlines three branches (or kinds) of rhetoric?
What did the video's author mention about the deliberative branch of rhetoric?
What did the video's author mention about the judicial branch of rhetoric?
What did the video's author mention about the epideictic branch of rhetoric?
Comment on the author's answers in the exercise. Give your own examples and explain them.

Види красномовства

Соціально-політичне
Академічне
Судове
Соціально-побутове
Духовне (церковно-богословське)

Branches of Rhetoric

Epideictic Rhetoric

Epideictic branch of rhetoric - the branch used to express the praise or blame, refers to present actions.

This is rhetoric of ceremony, commemoration, declamation, demonstration, on the one hand, and of play, entertainment, display, including self-display. It is also the rhetoric used at festivals, the Olympic games, state visits and other formal events like openings, closings, anniversaries as well as at births, deaths, or marriages.

Epideictic rhetoric or style is according to Aristotle most appropriate for material that is written or read.

Components: justice, courage, self-control, magnificence, magnanimity, liberality, gentleness, practical and speculative wisdom.

Examples:

The Queen's 2021 Christmas Speech

Rihanna Speech at Harvard University

Deliberative Rhetoric

Deliberative branch of rhetoric is one of the three branches of rhetoric by Aristotle, used for pragmatically oriented speeches and usually refers to future actions.

Deliberative speeches are those that argue for a course of action. Designed for use in the senate, the purpose of deliberative speeches is to make a case for what people should or should not do in the future.

Components: Narator aims at establishing the expediency or the harmfulness of a proposed course of action; if he urges its acceptance, he does so on the ground that it will do good; if he urges its rejection, he does so on the ground that it will do harm.

Deliberative discourse, says Aristotle, "always advises about things to come." Political oratory and debate fall under the category of deliberative rhetoric.

Examples:

Leonardo DiCaprio's Climate Summit speech

John F. Kennedy inaugural speech

Judicial Rhetoric

Judicial branch of rhetoric is the speech or writing that considers the justice or injustice of a certain charge or accusation.

In the modern era, judicial (or forensic) discourse is primarily employed by lawyers in trials decided by a judge or jury. Judicial rhetoric promotes justice and identifies injustice by appealing to the law. Judicial rhetoric concerns only past fact and the application of uncontentious moral principles.

Examples:

Nuremberg Day 83-84 Goering